Tag: analysis

2. Start-Ups: The Million-Dollar Team

2. Start-Ups: The Million-Dollar Team

If you are reading this, then congratulations! As mentioned in the first blog post Start-Ups are all about not giving up on your idea! Showing courage, wanting to keep going, that’s where the amateurs drop out. If you haven’t read the first post, read it […]

Marketing lessons from the ALS Ice Bucket Challenge

Marketing lessons from the ALS Ice Bucket Challenge

It has been tough to avoid the viral success of the past month, the ALS Ice Bucket Challenge. Started by a young guy from Boston suffering from ALS he could have never dreamt of the hype it turned out to be. Raising $53 million between […]