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EXTERNAL AFFAIRS OFFICER OF THE BOARD: MY EXPERIENCES

EXTERNAL AFFAIRS OFFICER OF THE BOARD: MY EXPERIENCES

Curious about how I experienced my board year? In this article, I will tell you a bit more about being the External Affairs Officer of Asset | International Business & Management. First thing first, let me introduce myself; My name is Laura van Wesel, I…

TREASURER OF THE BOARD: MY EXPERIENCES

TREASURER OF THE BOARD: MY EXPERIENCES

Hello there, My name is Anton van Werkum and for the past 9 months I have been the Treasurer of Asset | IB&M. In 2017 I moved to Tilburg to study International Business Administration, where I joined IB&M as a member of the First Year…

Master Student Interview:

Master Student Interview:

Who are you and what is your position in the company?
I am Roxanne van Doorn, former member of Asset IB&M. Last summer I finished my
bachelor IBA and currently I am doing an internship at Vrumona (part of the Heineken
company). My function is within the Trade Marketing team for the Out-of Home market.
This means; everything in between marketing and sales for the Hospitality market
(horeca) in order to activate consumers in restaurants/bars/clubs/hotels etc. to buy our
brands.
Examples of work I have been doing:

  • Placing and designing a photobooth for the Supperclub in Amsterdam
  • Developing custom-made promotion materials co-branded Ranja-Beekse Bergen
  • Chasing suppliers for developing promotion materials to support our new
    proposition Ranja Fruitmix
  • Providing our sales teams with all brand information and materials they need in
    order to do acquisition �� sell our portfolio to new outlets
  • Making sure wholesalers are able to distribute our products to our clients and
    make them visible (promotions, banners, flyers, promotional materials etc.)
    How should you know us? Our main brands are; Royal Club, Sourcy (& vitamin water),
    Pepsi, Rivella, Ranja, Sisi, 7-up
  • So you say you are an intern in Vrumona. Was it hard to find an internship? Do
    youRead more »
First year student guide: Tilburg University

First year student guide: Tilburg University

Tips for first year students at Tilburg University!