Author: The board of Asset | IB&M

Master Student Interview: Strategic Management (Entrepreneurship)

Master Student Interview: Strategic Management (Entrepreneurship)

My name is Britt and I am currently following the Strategic Management master. I started my master in February, which means I am following the Entrepreneurship track. Besides my study, I work as a student assistant for the Academic Director of MSc Strategic Management. Last…

Master Student Interview: Strategic Management (consultancy)

Master Student Interview: Strategic Management (consultancy)

My name is Ties and I’m a 5th year student, who is planning to graduate next January. I have started the Consultancy Track of the master Strategic Management last September. Next to my studies I have been active at Asset | IB&M, Vidar and I did…

IBA Alumni Interview #3

IBA Alumni Interview #3

Can you give us a short introduction about yourself?

I’m Timo, 24 years old, and I studied IBA at Tilburg University from 2013 to 2016. Originally, I am from the Netherlands, but I currently live in Geneva, Switzerland, where I work for Procter & Gamble. You might not know the name, but you probably know some of our brands, like Gilette, Pantene, and Dreft.

What was one of the highlights during your time as an IBA student?

Without a doubt, my exchange to Hong Kong. I would encourage everyone to go on an exchange, where-ever it may be. It sounds super cliché but you really do learn to be independent, make friends for life, and likely have an amazing time.

What was the most instructive during your time as an IBA student

The fact that IBA is so broad was what brought me most for the job which I am doing now. Unless you really specialize (e.g. accountancy, finance, supply chain management), I think many jobs involve ‘general management’ which requires knowing something about everything. Even though I work in brand management, I still have to make analyses, understand the supply chain, and the legal world, the finances, etc.

What master study did you choose?

I did the master in International Management / CEMS at Erasmus University. Back then, Tilburg University did not have the QTEM partnership yet, and I really wanted to do another exchange and internship as part of my studies. Furthermore, I loved the fact that again I could study multiple subjects broadly, to prepare myself for a management job.

How did you prepare yourself for the job market?

As of the moment that I started studying at Tilburg University I became active at Asset | International Business & Management, and therefore got to join various career events very soon. I also did a board year in which I gained a lot of experience, as well as an internship. You do not have to be an active member to join career events, they are actually open to anyone, and I would highly encourage doing so. You really get a good overview of what companies out there have to offer you. 

Can you give us an short explanation of your daily tasks at P&G?

I am currently Assistant Brand Manager for P&G Professional, the business to business side of our cleaning brands. My main tasks include 1) managing the upstream innovations for Mr Proper Professional Europe (new product development & campaigns) and 2) helping to deploy the marketing campaigns and launch new innovations for the professional business in 20+ markets (across Central Europe, South East Europe, and Turkey / Caucasus). Practically, it means managing a lot of different teams and leading different projects, which is very exciting and a great experience. 

Do you have any tips for current IBA students looking at the future?

I would highly encourage being active in something. Something you are passionate about – may it be at a student association, study association, sports association, or having your own company. You build a lot of connections with people who have experiences of their own that they can tell you about, you learn a lot of skills, and it really gives you something to talk about when you are having an interview with your dream employer.

Master student interview: Accountancy

Master student interview: Accountancy

Hey all! I am Koen Salet, currently 22 years old and following the master’s in Accountancy. If you are a member of Asset | IB&M, you might know me from the committees I participated in during the last couple of years. I started in 2016…

Master student interview: International Management

Master student interview: International Management

What it is like to be an International Management Masters Student…  My name is Charlie Mhaitang. I am 24 years old. Born in Thailand, raised in the Netherlands. I am a master’s student studying “International Management” at Tilburg University.  In my professional career, I want…

Exchange interview: Florida

Exchange interview: Florida

Hi, I’m Julie and I’m 20 years old. For my exchange semester, I went to the University of Central Florida. An experience to never forget.

What reasons did you have to choose the country/city you went on exchange on?

I always wanted to go to Australia, but when the time came to pick an exchange destination, I suddenly changed my mind. I realized that in Australia, I just wanted to travel and nothing more. My dad suggested America, because of the unique university experience. American universities are so different from all other and in my eyes, I had to take the chance to take part in such a different university culture. I can always travel; however, I cannot always experience the American university culture, which is so different and cool! Besides that, America is so big that you can travel to many different places, even within a short time period. 

“I realized I had to take the chance to take part in such a different university culture, like in America.”

I chose Orlando mainly because of the experience reports. I read that UCF is really involved in making sure that exchange students have the best time ever. For example, they organize camping trips to places you’d normally never go as an exchange student, but which are extremely beautiful. Besides, Orlando is in quite a ‘busy’ area, with a lot to see. The travel time to Miami is not long, and you can visit the Bahamas and countries in Mid/Southern America very easily. Within 1-1.5 hours you can visit many different beaches. This combination of location and the experience reports convinced me to go to UCF. The fact that it is one of the largest universities in the U.S. is also really cool. 

Did you experience any culture shock?

I did not experience a real culture shock. It only took me some time to get used to the people. They are very extra, over-the-top and often also very nationalistic. They think they are very open people but sometimes, with for example political views, they are not. So, sometimes I had to be cautious of what I said, because I am a person who can easily debate with someone over a certain topic and Americans are not always up for your view on things. However, they are often really interested in you and your culture and are always open to help you. 

What was the best experience you had on exchange?

This is a very difficult question. I went on several road trips through Florida, so I almost saw every side of the country. I went to Chicago and I went to Puerto Rico. Those were all such amazing experiences and so different from another, which makes it impossible to chose which one was the best. Besides the trips, I also loved watching American sport matches, such as American Football, ice hockey, basketball and even soccer. The energy in the stadiums is so amazing and every time it amazed me how much Americans scream and dance and go crazy during such games. 

What was the biggest difference between TiU and your host University?

First, the attitude of the students surprised me. I always had in mind that they work really hard in order to get an A+, however, mostly they are quite lazy and do everything last minute. Of course, the work is not good, but the teachers still give very high grades. So, the academic level was definitely lower. 

Second, all of the courses I took were given in a tutorial style and for almost every course presence was compulsory. For every class, a lot of your grade consisted of team projects and during class, you had to do in-class assignments. Theory was not often explained in class, you had to watch videos from LinkedIn Learning. 

Do you have any tips for anyone who is going or thinking about going on exchange? 

I would definitely recommend everyone to go on exchange! It is a once in a lifetime experience and you learn so much from going there and stepping out of your comfort zone. 

My tip is to go somewhere where you feel confident about. If you want to go to Germany because you love Germany, if you want to go to Australia, go to Australia! Don’t think you should go to a place as far away from the Netherlands as possible. You should pick a country where you think you will feel at home. 

If you’re on exchange, then try to explore the local culture and cities as much as possible. The most memorable trips for me were very close to where I stayed. Of course, you should travel as much as you want, but try to not overlook the places close to you.

Elections coming up: IBA Students within University Politics #2

Elections coming up: IBA Students within University Politics #2

The University elections are coming up! On April 21, 22 and 23, you can vote for who you would like to see as your representative in the University Council and Faculty Council.The University council decides on projects concerning the entire university, such as study places…

Elections coming up: IBA Students within University Politics #1

Elections coming up: IBA Students within University Politics #1

The University elections are coming up! On April 21, 22 and 23, you can vote for who you would like to see as your representative in the University Council and Faculty Council.The University council decides on projects concerning the entire university, such as study places…

External Affairs Officer of the Board: My experiences

External Affairs Officer of the Board: My experiences

Over the course of the past 9 months, I have had the opportunity to be the External Affairs Officer of the Board of Asset | International Business & Management. In this blogpost, I will tell you more about what has made this such a great experience for me and  will try to give you an insight into what my function looks like.

To start off, I will give you a short introduction of myself. My name is Tom van Doorne, 22 years old and originally from Oosterhout. I became active at Asset | IB&M at the start of my first year of the bachelor IBA. During my three years as an active member I did several committees, which were: First Year Committee, International Travel Committee and the Business Club. 

It was during the end of my second year IBA that I started thinking about possibly doing a board year at Asset | IB&M after my bachelor. However, I never really thought this plan through. During my exchange in Singapore, my plans of doing a board year became more concrete. I had several roommates/friends who experienced a board year at Asset | IB&M first hand, so I asked them about their experiences. After hearing all their great stories, I was certain that I wanted to become the next External Affairs Officer at Asset | IB&M. So, I decided to apply and happily I got selected! Hence, after finishing my bachelor IBA in 2019, I started my board year as External Affairs Officer at Asset | IB&M.

My Experiences

As External Affairs Officer I am responsible for all contact with companies that are interested in Asset | IB&M. This can range from companies that are interested in posting content on our social media pages to companies wanting to participate in one of our formal events. Next to this core task, I am also responsible for helping our 27 committees in the acquisition process for their specific committee. However, my tasks are not limited to Asset | IB&M, since an External Affairs Officer is partly  responsible for the acquisition of Asset Tilburg as well. 

After getting selected, I started with the conveyance period together with my predecessor. This conveyance period can be seen as the start of your board year. During this period I got helpful advice and guidance, to make sure I was completely ready and installed when the academic year started in September. However, during this conveyance period my work already started! While still getting to know the tricks of the trade, I already went to several company visits. When you have a company visit you will physically go the head office of that firm and you will, together with the recruiters of the company, discuss all cooperation possibilities we can offer as Asset | IB&M. These visits were definitely one of the most interesting things during my board year, since you will see all kinds of offices of different multinationals! Because of having this function, I visited the headquarters of for example: Shell, Philips and PwC. 

After this period, the academic year started and also all committees start working on their informal and formal events. As a board member I coordinated  several committees during the year. These include informal committees that organizes parties, which is of course very fun to be a part of. Next to the informal committees, you will also coordinate formal committees which will organize formal events such as career event. One of the committees I coordinated was for instance the IBA Week,which organised a career event for all bachelor IBA students. Eventually we had 9 companies participating and around the 270 subscriptions of students! 

Below you can find an example of what my week as External Affairs Officer looks like:

Morning: Board meeting with all board members of Asset | IB&M
Afternoon: Working on some function specific tasks to start off the week
Evening: Free time

Morning: Call appointment with companies + doing some cold acquisition
Afternoon: Meeting with several committees
Evening: Football practice

Morning: Meeting with the IBA Week and Marketing Expedition Committees
Afternoon: Company visit to an interested company
Evening: Date Dinner

Morning: Call appointment with companies + doing some cold acquisition
Afternoon: Acquisition Meeting of Asset together with all Externals from other Asset departments
Evening: Football practice and afterwards Monthly Drink

Morning: Replying to email and checking on committee acquisition
Afternoon: Finishing the tasks of this week, to start off freshly next week
Evening: Free

What I have learned

During my board year, I have learned several things from professionality when in contact with interested companies, to planning when you and one of your committees is organizing a party! No matter which position in the board you occupy, you will learn a lot of skills that will benefit you in the future. As External Affairs Officer you will have more contact with companies, so the function specific things you will learn are mostly related to this aspect. This will include, as mentioned, professionality, but also networking, leading groups of people and negotiating skills.     

All in all, I am very happy with my decision to do a board year as External Affairs Officer at Asset | IB&M. I have developed myself in many different ways, got to know a lot of wonderful people and I had a lot of fun during our formal and informal events! 

Next academic year I will start with a Master and  will use some more time to keep up with my football practices, but of course I will first pass my function on to my successor. If you are interested in becoming the new External Affairs Officer, feel free to send me a message or send an email to so we can plan a (virtual) coffee. 

Are you possibly interested in becoming my successor? Subscribe for our virtual board information session on Monday March 30 at 13:00 ‘o clock via:

Secretary of the Board: My experiences

Secretary of the Board: My experiences

Over the course of the past 9 months, I have had the amazing opportunity to be the Secretary of the Board of Asset | International Business & Management. In this blogpost, I will tell you more about why I decided to do a board year…

Treasurer of the Board: My Experiences

Treasurer of the Board: My Experiences

For the past 9 months, I have had the pleasure of being the treasurer of the board of Asset | International Business & Management.  Let me start by introducing myself. My name is Myrthe Heuer, I am 22 years old and am originally from Kaatsheuvel,…

Chairman of the Board: My Experiences

Chairman of the Board: My Experiences

Over the course of the past 9 months, I have had the amazing opportunity to be the Chairman of the Board of Asset | International Business & Management. In this blogpost, I will tell you more about what has made this such a great experience for me and I will try to give you an insight into what my function looks like.

First, I will shortly introduce myself to the people that do not know me yet. My name is Stijn Wijsman, I am 22 years old and originally from Berkel en Rodenrijs, a village in the province of South-Holland that can best be described as a suburb of Rotterdam. After having been on exchange to Hong Kong in the fall semester of 2018 and graduating from my bachelor in June 2019, I started my board year at Asset | IB&M in July 2019.

My path at Asset | International Business & Management 

When I started the bachelor in International Business Administration in September 2016, I got introduced to Asset | IB&M by one of my TOP-mentors, who was Chairman of the board at that time. I became pretty enthusiastic from the stories he told about the association and decided to join a committee. During the first two years of my studies, I was active in several committees, ranging from very informal to very formal and from not so much work to a whole lot of it. After my exchange, I became active again in one of the more formal committees of the association. 

Before my exchange, I had already thought about potentially doing a board year one day, but I never really thought it through. During the last semester of my bachelor, my thoughts about applying became more serious. I felt that I wanted to develop myself further, both professionally and personally, before starting a master program. Hence, I decided to apply and looking back at the past 9 months, I can definitely say this was a very good decision! 

My experiences

After a summer full of elaborate conveyance with my predecessor and writing policy together with the new board of 2019-2020, I was officially voted to become Chairman during our Department Members Meeting of September. In that very same week, I had the opportunity to speak to a group of more than 500 new students of the bachelor International Business Administration and tell them my experiences with the program and I got to present our association to the group of new master students of the MSc. International Management. The weeks that followed filled itself with a lot of meetings to get to know everyone and set up new committees as well as new projects. 

As soon as the different projects and committees started, time began to fly. Before I knew it, the board and I were looking back at multiple successful events like the International Career Event, the Future-of-Marketing Event that we co-organized and the Consultancy Days Tilburg, but also at countless great parties and informal events with each other, members and other boards. 

Next to representing the association on several events, meeting with different committees and people on a continuous basis and making a lot of fun, running the association comes with a lot of daily affairs that have to be dealt with. It is hard to explain what this exactly entails. One of my predecessors once compared the association with a company and I believe this indeed is the easiest way to explain: basically, we have 6 full-time ‘managers’ (the board), who coordinate almost 150 part-time ‘employees’ (the members) who all spend around 2-10 hours organizing various activities together with the rest of their ‘team’ (the committees). As in any company, money flows in through various ways (e.g. sponsoring by companies, membership fees, companies that pay to join events) and money flows out, ranging from small amounts like promotion for a specific event or the costs attached to a monthly drink to big investments like new computers or big expenses related to study trips. Next to coordinating the active members and expenses, the board decides on and executes the policy and strategy of the association, just like in a company.

Asset Tilburg

It is important to know that Asset | International Business & Management is part of a bigger whole: Asset Tilburg. Asset (Association for Students Studying Economics and management in Tilburg) is an overarching association that serves students of the whole faculty. You might ask yourself: why is that important to know? Well, since this overarching association needs coordination and guidance as well, the chairmen of the different departments all take place in a second board next to their ‘own’ board: the General Board of Asset Tilburg. 

In this general board, you will not only represent the opinion and interests of your department, you will also be responsible for one of the following seven portfolios: 

  • Finance Portfolio (Treasurer of the Board)
  • Administration Portfolio (Secretary of the Board)
  • Public Relations Portfolio (Public Relations Coordinator of the Board)
  • Acquisitions Portfolio (Acquisition Coordinator of the Board)
  • Events Portfolio (Events Coordinator of the Board)
  • Media Portfolio (Media Coordinator of the Board)
  • Project Portfolio (Project Coordinator of the Board)

Depending on the portfolio, you will spend anywhere in between approximately 30 and 60 percent of your time on tasks related to the General Board. As Events Coordinator of the General Board, I am responsible for the coordination of formal events like Food For Thought and the Business Night, I am responsible for the alumni contacts and I function as the linking pin between the full-time board of the EBT and Asset Tilburg. Next to this role, I hold the position of Vice-Chairman, which means I often function as the sparring partner of the Independent Chairman. Besides that, I join him to a part of his meetings and I function as his standard replacement when absent. 

Having to divide your time and attention over two functions can be really challenging: not only is your time limited, you will sometimes also have to look at matters from multiple perspectives at the same time. Despite the fact that it can be challenging to combine both, I really like the fact that you are given the opportunity to execute not one, but two board functions at the same time. This enables you to diversify within your total portfolio of tasks and hence learn even more different things. For example: the chairman normally coordinates less committees within IB&M than the other board members, since you are often busy with other (General Board related) tasks, I wanted to experience coordinating committees as well, so I applied for a portfolio in which you also get to coordinate committees. 

To be clear: you first need to apply and be selected for the role of Chairman before you apply for one of the different portfolios within the General Board, so this is not something you should think of right now. However, since both roles take up a big part of your time, I thought it would be interesting to also highlight this part of the ‘job’! 

A day in the life of a chairman

Since the Chairman is normally the board member with the least recurring meetings and tasks, showing a weekly schedule to you is hard and does not necessarily make a lot of sense. However, I thought of what a ‘normal’ week for me could possibly look like and tried to paint a picture of that below. Obviously, a lot of the smaller tasks that I execute in between bigger meetings, such as responding to emails or working on personal projects, are not always incorporated in this example. Below the description of the several days, I will give you some explanation. 

Morning: Board meeting.
Afternoon: Meeting with the Food For Thought Committee, meeting with Student Career Services together with the Independent Chairman and the Acquisition Coordinator. 
Evening: Free time and/or sports and/or informal activity. 

Morning: Board meeting of Asset General.
Afternoon: Meeting with the Business Night Committee, meeting with Independent Chairman to discuss the outcomes of the General Board Meeting.
Evening: Exchange Dinner.

Morning: Room Duty at Asset General: working on Asset related tasks.
Afternoon: Host a Food For Thought interview together with the committee and the interviewers, work on acquisition for the Business Night and Food For Thought. 
Evening: Meeting with the alumni association: the VvTE.

Morning: Monthly meeting with the Vice-Dean of Education of TiSEM, TiSEM Career Services and the Independent Chairman, time to work on own tasks and projects. 
Afternoon: Grab a coffee with one of our external stakeholders (e.g. student parties, alumni office, exchange office, international office), meet with the IM Trip Committee. 
Evening: Monthly Drink.

Morning: Meeting with the Academic Director of IBA Program and/or the IM program, meeting with the Date Dinner Committee. 
Afternoon: Weekly lunch with the board, finalizing left-over tasks of the week, write and send update of the Events portfolio, fill in agenda for the board meeting of next week.
Evening: Go home to my parents.

As you can see, a regular week brings all kinds of different meetings, tasks and events. Each Monday morning, we start of with a board meeting with the board of IB&M. In this meeting, we discuss current issues, we update each other about how the different committees are doing, we check the budget and our policy and we inform each other about any developments within Asset Tilburg. Every Tuesday morning, the board meeting of the General Board takes place. Here, we discuss the bigger topics within Asset that are relevant for all departments and update each other about our portfolios. 

Because of my roles within the General Board, I regularly join meetings with important stakeholders of Asset Tilburg within the faculty, such as TiSEM Career Services and the Management Team of the Faculty. Also, I meet with the board of our alumni association, the VvTE (Vereniging van Tilburgse Economisten) once every two/three months. Lastly, I coordinate the meetings of the Food For Thought Committee and the Business Night Committee (together with the chairman of the EBT). Once every month, we host a Food For Thought event: interviews with top-level executives, politicians and entrepreneurs. Examples of guests we welcomed this year are Erwin Dito (CEO of McDonald’s the Netherlands), Albert Verlinde (Managing Director of Stage Entertainment the Netherlands) and Floris van Bommel (entrepreneur). 


All in all, I am really happy that I made the decision to apply for a board year. It has provided me with countless valuable learning experiences, I got to know tons of interesting and nice people and I had so much fun at all the different events, both formal and informal, I was able to attend over the past 9 months!

I hope this article has given you somewhat of an insight in what it entails to be chairman of the board of Asset | International Business & Management. If you ever have any questions about my function, Asset | IB&M in general or anything I wrote in this article, do not hesitate to contact me via

Are you possibly interested in becoming my successor? Subscribe for our virtual board information session on Monday March 30 at 13:00 ‘o clock via: Moreover, you can always shoot me a message to plan a (virtual) coffee to discuss my experiences in more detail and/or answer all questions you might have!

IBA Internship Interview

IBA Internship Interview

During my internship at Heineken I was able to evolve both my work experience as well as myself. I expected to learn what it is like working a job with colleagues, standardized times and responsibilities as well as discovering what it is like working in…

IBA Alumni Interview #2

IBA Alumni Interview #2

Hi everyone, my name is Sven Promper. I studied IBA from 2013 to 2016 and I am currently working as a consultant at Rembrandt Mergers & Acquisitions. After graduating IBA I did a full-time board year at the study association (Asset IB&M) and in 2018…

IBA Alumni Interview #1

IBA Alumni Interview #1

As a consultant for Capgemini Invent for over two years now, looking back on my student life brings back fun memories.

I started IBA in 2011 and was extremely active in terms of doing committees. Eventually I did a board year at Asset, where I took the opportunity to improve the programme. Looking back, that is without a
doubt the highlight of my time in Tilburg. Largely my work remained invisible, but it was the perfect way to give back to the programme and help students.

IBA proved not only to be fun, but also a good starting point of my career. Nowadays, I still use plenty of what was taught in my everyday work, yet the biggest lesson was working with a wide set of students. Presently, I also cannot always choose who I work with or for, but I’m prepared to deal with these situations in a proper way.

After IBA, the tech nerd in me became interested in the hype around data science, so I decided to study the master Data Science: Business & Governance, which was back then newly offered in Tilburg. I decided it was time to increase my focus on hard skills rather than soft skills and be up to date on this new phenomenon. And that works: as a consultant I work on typical business projects, and numerous of these requires new skills to be solved.

When I was almost finished with my master, it was time to look for a job. Through events and visits, I met plentiful firms and it helped me greatly by finding out what I did and didn’t like. Yet the crucial part to finding a job, proved to be having a network. I got into my current role through a friend when I called him on a lazy Friday afternoon.

Currently, I am building a tool -a predictive model- to enable a real data-driven capacity planning for all local offices for a client in financial services. It helps to answer questions such as: when to hire additional people or plan trainings, or what is the impact of increased efficiency. It’s a good example of a classical business problem requiring ‘data science’ skills, connecting the choices I’ve made.

As a student, I should have been more curious and eager. I sometimes was too occupied that I forgot to
look around and focus on what really inspires me. It’s for that:
Stay hungry. Stay foolish.